Boston, MA USA - February 22, 2022: Canvas GFX, Inc, the leading provider of visual communication and collaboration solutions to the manufacturing and technical industries, today published new research showing the damaging commercial impact of inefficient and ineffective product documentation workflows and processes at manufacturing companies.
Based on a survey of over 500 manufacturing industry professionals, the research shows how documentation that is routinely late, inaccurate, and outdated is causing downstream damage to the organization. Common outcomes threatening companies’ top-line performance include delayed product launches and delayed or missed sales opportunities.
A report based on the findings lifts the lid on significant challenges associated with product documentation, as well as the causes of those challenges. It suggests an endemic problem in the manufacturing industries, described in the report as Product Communication Disorder.
Carried out in conjunction with Censuswide, the research contains worrying insights for a manufacturing industry which is investing heavily in cutting edge technology and processes in a bid to improve efficiency and performance: Almost three-quarters of respondents (73%) felt that inefficiencies in their product communication processes could be undermining gains made through other technology initiatives.
Additional findings include:
The report raises questions about the extent to which the relationship between inefficient documentation processes and negative downstream outcomes is understood within manufacturing companies. But the data also suggests that these companies are aware that a problem exists, with 73 percent of respondents saying their company was actively seeking ways to improve documentation workflows.
“What this research shows is that challenges which might only be understood as departmental workflow issues are actually intricately connected to the success of the entire organization,” said Patrica Hume, CEO of Canvas GFX. “How product communication content - from engineering through to sales - is created, collaborated on, and consumed underpins company performance. Where these processes are malfunctioning, the result is self-inflicted damage. Product Communication Disorder is a systemic problem which must be viewed and addressed as such.”
For the full report and methodology, visit https://www.canvasgfx.com/resources/product-communication-disorder
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About Canvas GFX
Canvas GFX develops visual communication and collaboration solutions trusted by leading brands from verticals including aerospace and defense, automotive, commercial and domestic appliance, energy, and education. Canvas solutions power interactive 3D content experiences that enable everyone to communicate and understand complex information with absolute clarity.
Liberty Communications for Canvas GFX