Canvas Unveils New Brand Identity and Website

  • Introduction of fresh brand identity and website marks new phase for Canvas
  • Brand refresh introduces redesigned corporate and product logos
  • Canvas geospatial visualization product rebranded as Canvas X Geo

Boston, MA, April 6th, 2020 Canvas GFX, Inc, the leading technical illustration software provider, today revealed its new corporate brand identity and redesigned website. The new brand launch marks the next phase of the Canvas story as an independent organization with fresh investment and new leadership.

The new Canvas logo can be viewed as two- or three-dimensional, reflecting the ability of Canvas software to import and handle both 2D and 3D image files. The hexagon symbolizes both balance and structural stability, and has long been fundamental to mechanical engineering.

Alongside the new corporate identity, all product branding has been aligned around the core Canvas X brand. The Canvas macOS product is therefore rebranded as Canvas X Draw, while the Canvas’ geospatial data visualization product, previously known as Canvas X GIS, has been rebranded as Canvas X Geo.

Patricia Hume, CEO at Canvas, commented: “I am excited to be introducing the new Canvas corporate and product identities as we mark the beginning of the next stage of our journey. We take this step with our long and proud history as a leader in technical illustration software very much in mind. Our new identity has been conceived to reflect the strengths we have built over these years, and on which our customers have come to rely. We are thrilled so many of those customers are still part of the Canvas Community.”

To find out more about Canvas, and to see the new brand in action, please visit and follow Canvas on LinkedIn and Twitter


About Canvas GFX

Canvas GFX provides the technical illustration software of choice at leading brands from verticals including aerospace, automotive, energy, and education. Designed specifically for technical users, Canvas software enables the creation of rich visual assets that express complex ideas with clarity, powering effective visual communication across organizations and ecosystems. Canvas GFX solutions are developed and refined according to the rigorous demands of thousands of customers, including over 250 Fortune 500 companies.

Media Contact:

Liberty Communications for Canvas

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